Tuesday, April 6, 2010

America's Beauty Show

As a freelance makeup arist in Wisconsin I constantly seek out educational opportunities to keep my ideas fresh and get inspired.

I recently attended America's Beauty Show (ABS) in Chicago, IL and was so excited by the things I saw. It was great to be an attendee this year so I could take in all the hundreds of exhibitors there. I am usually hired to do makeup at these types of shows so I don't get to see alot of what's happening in showrooms and on the runways.

ABS is an event open to salon and spa professionals. There are hundreds of the world's top manufacturers and distributors like Redken, Aquage, Matrix, L'Oreal, FHI Heat and Dermalogica. They are there to share experience, education, and inspiration. They all have their products out for you to see, touch and work with. You get the opportunites to have things demostrated on you too. I got to go on stage and the stylist from Croc curled my hair with her flat iron. That was a treat for me and I got to rest my feet for a little while! It's the try before you buy theory! I spent all three days there and still don't think I saw everything.

Every year there are big names in the beauty industry that come to the show and this year was no exception. Tabatha Coffey, from Tabatha's Salon Takeover, Kim Vo, a judge on Shear Genius and celebrity hairstylist, and Nick Arrojo, Arrojo Studio and former hairstylist on What Not To Wear. I got to see all of them, but am not one to stand in line for an autograph...so I just took pictures instead.

Some of my favorites that stand out from the show was L'Oreal and their creative hairstyles and Aquage for their beautiful finishing techniques. My best purchase was the Textur Iron from Sam Villa...and of course some makeup brushes by Royal & Langnickel Brush Mfg.

I can't wait for next year and if you're a licensed professional it's a must see show in the Midwest!

Here are some of my pictures from the weekend!

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